2023 – The post-COVID-19 Entrepreneurship Journey


Building a resilient mindset is key to survival

“The COVID-19 pandemic has brought unprecedented challenges to the world of business, and for entrepreneurs, the ability to adapt and bounce back from setbacks has never been more important. As we look towards 2023 and the ongoing effects of the pandemic, resilience will remain a key factor in the success of any business” says Jacqui van Rooijen, Ycagel director.

Global lockdowns and economic uncertainty caused by the pandemic over the past two years have forced the majority of organisations to re-evaluate their operations, and in many cases, to completely change their business models. Those entrepreneurs who were able to quickly adapt and find new ways to serve their customers during the pandemic have not only been able to survive but also thrive during this difficult time. This ability to adapt and be flexible is a hallmark of a resilient mindset.

Building a resilient mindset as an entrepreneur involves a combination of both internal and external factors. Internally, it requires a strong sense of self-awareness and the ability to take a step back and reflect on one’s own strengths and weaknesses. This allows entrepreneurs to identify areas where they may be vulnerable and take proactive steps to address them. Additionally, it requires a willingness to think strategically and plan for the future, coupled with agility and the ability to make difficult decisions when required.

Externally, building a resilient mindset requires a strong support system. This includes a network of advisors, mentors and peers who can offer guidance and advice during challenging times. It also means building a team of employees who share the same values and are committed to the success of the business. By having a strong support system in place, entrepreneurs are better equipped to navigate challenges and bounce back from setbacks.

In addition to these internal and external factors, entrepreneurs must also focus on staying informed about the latest related industry trends and developments. By keeping a finger on the pulse, they are able to anticipate changes and better prepare to adapt to new challenges. Additionally, it’s important to build a culture of learning and continuous improvement within the organization. This means encouraging employees to take on new challenges and learn new skills whilst fostering an environment where experimentation and failure are accepted as part of the learning process.

Another key strategy for building resilience is to focus on building a strong personal brand. This means being authentic and transparent with customers, partners and employees. It also means being true to one’s values and mission as a business leader. A strong personal brand can help entrepreneurs to build trust and loyalty with their stakeholders, which can act as a buffer during tough times.

“In conclusion,” says Jacqui, “the ongoing effects of the COVID-19 pandemic have highlighted the importance of resilience as a key trait for any entrepreneur looking to build and sustain a successful business in 2023 post the pandemic. By focusing on self-awareness, strategic thinking, building a support system, staying informed, fostering a culture of learning and continuous improvement, and building a strong personal brand, entrepreneurs can develop the resilience they need to navigate the ongoing challenges caused by COVID-19 and emerge stronger on the other side.”

Jacqueline Van Rooijen, Director at Ycagel, Co-Founder at SkillsX, Transformation Coach