Skynamo’s Radar revolutionises Field Sales Management, empowering actionable intelligence to drive informed decision-making.


In the fast-paced world of field sales, time is money, and businesses need real-time insights to make informed decisions. Skynamo, a leader in field sales management software, has taken a giant leap forward with the introduction of Radar, a revolutionary upgrade to their Field Sales Mobile App. This enhancement aims to provide unparalleled insights through actionable intelligence, turning supply chain operations into finely tuned machines.

Unveiling Radar: a front-row seat to business in action

Skynamo’s Radar is not just about delivering information; it’s about painting a live picture of what’s happening in the field. Imagine having a front-row seat to your business in action. This innovative solution is poised to revolutionise operations for manufacturers, wholesalers, and distributors, by streamlining processes, enhancing productivity, and boosting efficiency across various industries.

A GPS for business with real-time, actionable insights

“Positioned as a company’s very own GPS for business operations, Radar provides real-time, data intelligence,” explains Belinda Stapelberg, Product Manager at Skynamo. “It goes beyond mere data; it’s actionable intelligence that empowers businesses to make strategic decisions with ease. Whether you’re in sales, delivery, or overseeing the entire operation, Radar becomes your trusted sidekick.”

The user-friendly interface adds another layer of appeal, making navigation intuitive for anyone. The result? Better customer experiences, reduced costs, and untapped growth potential, all seamlessly covered by Radar.

Skynamo’s Radar in action: guiding light for challenging times

The depth of Radar’s impact on businesses is clear. Stapelberg highlights how time is a precious commodity in today’s economy, and Radar is the key to providing customers with a cutting edge. “With the swipe of a finger businesses can gain immediate insights into the state of their operations, enabling them to make informed decisions on the spot,” she notes.

Faced with many economic uncertainties, Radar offers a lifeline to businesses. “It allows enterprises to reflect on past performances, identify areas for improvement, and take immediate action. As businesses face the challenges of a slow-growing economy, Radar becomes a guiding light in tough times, providing a tangible impact that translates into sales and financial growth,” notes Tantia Fourie, National Sales Manager of Africa Asia & Pacifics.

The genesis of Radar: from customer conversations to innovation

Stapelberg sheds light on the genesis of Radar, explaining how Skynamo engaged in extensive conversations with customers to understand their needs. “The goal was to find a valuable feature that could help businesses grow. The result was the RFM analysis, originally a marketing tool converted into a sales tool. Over time, this evolved into the comprehensive Radar product, offering a quick and easy view of businesses,” she recalls.

RFM Analysis: a tool for informed decision-making

The RFM analysis, standing for Recency, Frequency, and Monetary value, provides a trend analysis of the customer base of any business. It categorises customers based on their order recency, order frequency, and monetary value. This analysis allows businesses to identify trends, recognise at-risk customers, and make strategic decisions on the fly.

Actual Intelligence vs. Artificial Intelligence: making data actionable

While artificial intelligence can be speculative and risky, actual intelligence is based on real-time data, providing a clear and reliable picture of what is happening in a business. “In an era of overwhelming concepts, buzzwords and trending technology, Radar simplifies the process, making data actionable for businesses of all sizes,” Fourie notes.

Customer success and commitment to innovation

Skynamo’s commitment to customer success shines through in the launch of Radar. “Our tool not only enables business efficiency and risk mitigation but also focuses on the success and growth of each customer. The goal is to provide businesses with the tools they need to make smart decisions and contribute to the overall economic landscape,” says Stapelberg.

Taking action with Radar as a tool for growth

The launch of Radar sends a clear message about Skynamo’s dedication to innovation and customer success. “Radar enables businesses to operate more efficiently, streamlining processes and increasing overall productivity,” Fourie comments. “Our tool identifies customers who are at risk in real-time, allowing sales representatives to take immediate action. It also identifies growth opportunities, helping businesses to seize every opportunity.”

Accessibility and actionability revolutionises sales management

“Most importantly, Radar makes data accessible and actionable for businesses of all sizes, without the need to hire costly data analysts or engineers, levelling the playing field for small and medium-sized enterprises,” Stapelberg enthuses. With its real-time insights, actionable intelligence, and user-friendly interface, Radar promises to be a game-changer in the field of sales management software. It’s not just a tool; it’s a strategic partner for businesses aiming to achieve their goals faster and smarter, to thrive in a dynamic and challenging environment.

Tantia Fourie (Sales Manager) at Skynamo
Belinda Stapelberg (Product Manager) at Skynamo